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Beauty 360 Debuts at CVS

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By: TOM BRANNA

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CVS/pharmacy has launched its Beauty 360 store concept, which is designed to change the way women shop for prestige beauty. The concept, which debuted at DuPont Circle in Washington, D.C., offers an upscale shopping destination for the multi-faceted, time-starved woman. Using an experiential model of selling that is heavily focused on service and is conveniently located right in the customer’s neighborhood, Beauty 360 features a wide range of prestige and niche beauty brands from the skin care, ...

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